- Short answer
- Yes — within your theme's own settings, but gift_card.liquid can't be a JSON template, so it has no drag-and-drop sections.
- What theme settings reach
- Style and information on the gift card page; the exact set depends on the theme you use
- Recipient fields on the product page
- Native from v9.0.0 of Shopify's free Online Store 2.0 themes, in Dawn and the Horizon family
- Why there is no drag-and-drop
- The gift card template can't be a JSON template, so nothing on it is a section merchants can drag
- Never customizable
- The card's value and its randomized 16 character redemption code, on any theme
What changes without a developer
Same name, different objects. The gift card page — the issued card's own page — is a page template in your theme; the gift card email is a notification template with its own answer.
So start in your own theme's settings: they style this template like any other page, and Shopify says the customizations available to you depend on the theme that you use.
One native feature lives on the gift card product page, where the buyer chooses the recipient: gift card recipient fields were introduced from v9.0.0 of Shopify's free Online Store 2.0 themes, in the Dawn and the Horizon family. So check your theme's version and family before you pay anyone: where a theme lacks the fields, you or your developer add support from Shopify's developer documentation.
Why the ceiling is lower on this page
Shopify's gift card template documentation says "This template can't be a JSON template." Sections a merchant can add or drag arrive with JSON templates or section groups; a template that is neither renders what it has in a fixed order, and Shopify says statically rendered sections can't be removed or reordered by merchants. Horizon's own gift card template carries no sections at all. That is why the Add section button never appears here.
It is not a legacy problem either: Horizon, Shopify's flagship theme, ships the same non-JSON gift card template, written in Liquid.
If you do hire, this is what the code buys: Shopify says the template can include the gift_card object, a QR code or Apple Wallet passes.
What no theme can change
Two things hold on any theme.
The value of the gift card and the gift card redemption code can't be customized.
By default, the 16 character redemption codes are randomized. Card values, limits and gift card apps are the product side, covered in our gift card guide.
This article was written entirely by AI under human editorial direction. The editor sets the topic and structure, runs multi-stage validation on facts, links, and interactive elements, and verifies the output is useful from a business perspective. All claims are checked against official Shopify sources. Details may change — always confirm critical data at shopify.com.
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